About Us

LED are a 100% independently owned and operated Electrical Wholesaler. Our company motto is "Service Second to None" by which we take pride. Your Business is our Business. With well over 200 years combined experience in the Electrical Industry, and employing more than 30 local staff, LED are more than capable of handling any inquiry you might have.

Jim Fleming started LED Goldfields, in 1991. Now with a staff of 8, Goldfields are the most established Independent wholesaler in the Goldfields region.

LED Goldfields would go on to supply and maintain several significant contacts throughout the Goldfields including Paddington/Kundana, Centaur Gold Mine, Bulong Nickel Mine just to name a few. Supply agreements also with Resolute LTD saw LED expand to exporting goods throughout Africa extensively, mainly to Tanzania Gold Mine.

LED Goldfields was rewarded for their hard work, when in 2000 it was names Goldfields Business of the Year (8-10 Category). November 2000, Jim Fleming opened the first of the LED Branches in the states capital. LED Perth situated in Bibra Lake is now well and truly established and into its 10th year of operation.

LED Perth supply a number of Mining companies throughout Australia, including to the East Coast, as well as several large Mining and Oil companies throughout Indonesia, Africa, Mongolia and much more.

Peter Walker, working out of LED Goldfields, built up considerable work in Esperance, largely with the Esperance Port Authority and to many local contractors. Peter was rewarded for his hard work, when LED opened up LED Esperance in August 2001. 9 years later, Peter is still going strong.

Peter Eiffe and Clayton Wilson opened LED Canning Vale in April 2006. 5 years later they are well established in the local area, as well as supplying large commercial and industrial orders all around the state. In March 2011 Peter Eiffe expanded to open the newest LED Branch in Kewdale in order to better service existing customers, as well as cater for new accounts. So from humble beginnings to becoming one of Western Australia’s leading Independent Wholesalers, LED are a force in the Industry.


Our History

LED Esperance commenced trading on the 20th August 2001. This was after a two year period of traveling from our head office LED Goldfields. This period of traveling was to familiarize ourselves with prospective customers and the goods and services that they required.

Right from the start, we had a good response from prospective customers with many contractors purchasing from us through our Goldfields office but knew that to really break into the market, we would have to open a local branch. This was largely due to the fact that dealing over a distance is fraught with difficulties and does not allow for same day or impulse purchasing. Also many of the local contractors had a “buy local” ethic despite their dis-satisfaction with other suppliers.

We initially opened LED Esperance in a small premises on Norseman Road with Peter Walker as Manager. Peter has a wealth of experience in the Electrical Industry with 10 years experience as a Refrigeration Technician and 9 years with LED Goldfields. The premises were cramped but provided us with a start and also helped with the planning of future stock levels and preferred goods that customers would like kept as stock line items. It would be nice to say that all went well but a bit of a rocky start was ahead of the fledgling Esperance branch, which eventually ended in LED Esperance moving to its next location on Scanlon Street to make a new start. This was a show of, Jim Fleming’s commitment to the Esperance region and the contractors that trade in this town.

From here we moved to Simpson St to increase floor space to cater for the stock that we are required to carry and also to allow more convenient loading and unloading of goods.

At present, LED Esperance is staffed by Peter Walker, Manager, Vicky Morris, Sales and Accounts and Dale Burgess, Sales and Stores. Vicky came from unrelated industries to the electrical trades, they both excelled in learning the industry and all involved in helping run a successful business.

Jim and Clare Fleming, Directors, are still heavily involved with the day to day running of LED Esperance. With Clare looking after the customer and supplier accounts and Jim, is always involved with negotiations on our behalf and overseeing all operations.

LED Esperance is an independently owned Electrical Wholesaler who is a member of the GEMCELL and IMELCO group of companies. This makes us part of the largest chain of independently owned Electrical Wholesalers in Australia. Being a member does not take away the fact that we are owned and managed by an individual but gives us the buying power of 232 branches across Australia.

LED Goldfields

1/14 Federal Rd
Kalgoorlie WA 6430

T: (08) 9021 2822
F: (08) 9021 2844
E: sales@ledgold.com.au

LED Perth

42 Sustainable Ave
Bibra Lake WA 6163

T: (08) 9434 6366
F: (08) 9434 6377
E: sales@ledperth.com.au

LED Esperance

63B Simpson St
Esperance WA 6450

T: (08) 9071 5333
F: (08) 9071 5999
E: salesesp@ledgold.com.au